Global trends
A look at other major markets similar to the UK shows broadly comparable trends. In particular, the growing preoccupation with health and wellbeing is driving sales of sports and energy drinks almost everywhere. And in the US it’s even reshaping bottled water, as a new generation of enhanced and vitamin waters become the main drivers of the water market across the Atlantic.
Industry expert
“Today’s markets are shifting as increased globalisation and further EU integration create both new trading opportunities and more complex legislative processes. The health and wellbeing trend is evident across the globe, shaping consumer demand in countries as far apart as the USA and Australia. The UK consumer is already there, and soft drinks manufacturers have evolved as a result. Successes in other markets can provide valuable pointers for UK innovation, and trends overseas can provide early indication of emerging opportunities.”
Andy Carrington
Marketing and Communications Director
The Nielsen Company (UK)
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Global megatrends
Health and wellbeing have become a preoccupation everywhere. Around the world, this is driving the same kind of changes as we’ve seen in the UK
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USA
In the US, water with added vitamins grew 135% to over £194m in value
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Republic of Ireland
The view across the Irish Sea is sunny, with 4% volume growth supporting 7% value growth.