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Chart data

The data in this report is supplied by leading market analysts who are continually working to improve accuracy, resulting in slightly different samples each year.

This creates an artificial level for trend analysis year-on-year across all channels. However, the sample is adjusted retrospectively and change percentages are accurate, although value and volume data should not be compared to last year’s report. Unless otherwise stated all volumes represented are “as sold” not “as drunk”.

For ease of use some figures have been rounded to whole numbers. This may result in small discrepancies in chart totals but does not affect the accuracy of the background data. Data is correct at time of going to print.

Data sources

All sources are indicated in the charts and graphs, and detailed sources are available to all references in the text.

Take-home data relates to MAT 29 December 2007 and is taken from Nielsen’s Scantrack Impulse Service, which monitors weekly data from EPOS checkout scanners. All sales figures are in £millions, all volumes in million litres.

On-premise data is taken from Nielsen’s On-Premise Audit and relates to MAT November 2007. All sales figures are in £millions, all volumes in million litres.

“The Complex Consumer” section contains insight taken from Nielsen’s Homescan panel, with data relating to MAT 29 December 2007 unless otherwise stated.

Internet “buzz” is measured by Nielsen BuzzMetrics, which tracks over 70m online forms, blogs and messaging sites.

Survey information is representative of the GB population and is based on survey responses from Nielsen’s Homescan panel, a sample of 15,000 households.

Other data provided by: Mindshare

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