The 2007 story
It was a challenging year for the industry. The worst summer on record dampened demand. Pubs and bars faced a change in dynamics under the early impact of the smoking ban. And further regulatory pressures were in the air, as new advertising restrictions came into force, the labelling debate continued and the Government considered strategies for combating obesity. Yet the industry showed its resilience, keeping pace with changing regulation and shifting consumer preferences while delivering modest sales growth. Here’s how 2007 unfolded...
Industry expert
“The soft drinks industry has been at the forefront of the widespread food and drink industry initiative to introduce GDA labelling to help shoppers make more informed choices about the products they are purchasing. After just 18 months the scheme has become a valued tool for UK shoppers.”
Dr Jane Holdsworth
GDA Campaign Director
Industry expert
“As an innovative industry our ability to respond to changing
consumer preferences is essential. The growing wish for natural
ingredients has resulted in companies seeking alternatives to
artificial colours
wherever possible, particularly in products intended for children.
At the same time, the public can
be assured that all ingredients used are authorised as safe.”
Jill Ardagh
Director General
British Soft Drinks Association
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Labelling
57% of consumers say they’ve used GDAs to make informed choices
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Weather
2007 saw the worst summer since records began 235 years ago
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Sustainability
In June an advance guard of manufacturers and retailers signed the Courtauld Commitment with WRAP, undertaking to help consumers adopt more sustainable behaviours.